My Work
See how I’ve turned products, data, and stories into pipeline. Pick a project to see the goal, my role, and the results.
No projects match all of those filters. Try removing one.
-
Databricks Partner Collateral
Partner Marketing
Unravel Data
Positioned Unravel around serverless migrations in collateral for Databricks partner reps.
-
Databricks Summit Speaking Session
Earned Media
Unravel Data
Earned a Databricks Summit speaking session, worth an estimated $120K.
-
Industry Events Program
Field Marketing
Unravel Data
Executed industry events end-to-end, growing event-sourced leads 20% YoY on a decreased budget.
-
Cognizant Co-Marketing
Partner Marketing
Unravel Data
Supported Unravel’s Cognizant partnership with co-marketing content and conference booth preparation.
-
Pipeline Report Launch
Product Launch
redIQ
Owned the launch of redIQ’s Pipeline Report, expanding prospect base to asset managers.
-
SmartMap+ Launch
Product Launch
redIQ
Ran the multichannel campaign for the product feature launch of SmartMap+.
-
Multifamily Competition Campaign
Multichannel Campaign
redIQ
Turned redIQ platform data into a lead-generating gated market report.
-
The State of AI Report
Research
redIQ
Led an AI workshop and aligned cross-functional teams on one feature to upgrade with AI.
-
2023 Year-in-Review Campaign
Multichannel Campaign
redIQ
Led a multichannel campaign that turned 2023 usage data into a story about customer ROI.
-
Usage Statistics Campaign
Multichannel Campaign
redIQ
Nurtured retention by turning platform data into personalized emails with usage statistics.
-
Powering Through Virtual Event
Virtual Event
Row New York
Hosted a virtual event that raised over $600K, won an award, and engaged hundreds of leads.
-
New York Times Sports Monday Cover
Media Relations
Row New York
Shaped narrative that landed on the NYTimes Sports Monday cover.
-
The Harlem River Challenge
Virtual Event
Row New York
Hosted the virtual Harlem River Challenge, raising $80K from 200+ racers on 24 teams and attracting industry sponsors.
-
A Day In The Life Video
Content Creation
Row New York
Produced a video following an athlete on their daily grind to school and practice.
-
Instagram
Social Media Marketing
Row New York
Grew organic reach 115% in 2021 by building a rotating content team of staff and participants.