Databricks Summit Speaking Session

The Goal

To earn a customer speaking slot at a major industry conference. To build awareness and position Unravel as an industry expert, without paying for a sponsorship level that included a speaking session.

My Role

Speaker Program Lead

The Details

1. I researched every relevant 2026 industry conference, including audiences, past session topics, open calls for proposals, and deadlines.
2. I worked across teams to identify our most engaged clients, built a tracker, and planned outreach. I drafted messages to each client from their closest contact at Unravel.
3. I forecasted each conference’s focus from its past topics and the latest industry news.
4. I wrote proposals at the intersection of the speaker’s expertise, the conference topics, the audience, and Unravel’s software.

The Results

• The Databricks Summit (the world’s largest data and AI conference) approved the proposal, a session worth an estimated $120K*
• The FinOps-related session featured an Unravel client, one of the world’s largest banks
• The bank later withdrew due to a confidential migration off Databricks. Learning about their move months ahead gave Unravel the chance to avoid churn by showing its value during the migration.

*Estimated using the 2026 sponsorship prospectus