A Day In The Life Video
Content Creation for Row New York
The Goal
To connect donors and athletes through the common threads of hard work and commitment for the sport.
My Role
Creative Director
The Details
- I came up with the idea to film one Row New Yorker’s journey from his home in Manhattan, to school on Governors Island, to practice in Washington Heights.
- I worked with videographers and the participant to film his day.
- I designed and executed the multichannel campaign to distribute the video.
The Results
The video was shared across channels and repurposed several times