Usage Statistics Campaign

The Goal

To show every customer account the value it got from redIQ in 2023, when multifamily transactions fell 61% and customers were questioning their software spend at renewal.

My Role

Campaign Owner

The Details

1. I routed account data from the platform to Salesforce to Pardot dynamic content, so each email showed that account’s own usage statistics.
2. I segmented audiences so low-usage and high-usage accounts got different messages.
3. I wrote all email and blog content.
4. I managed approvals across teams.

The Results

• Drove one of the highest engagement spikes of the year
• Customers shared their results in their own LinkedIn posts
• redIQ retained 95% of accounts that year, and this campaign was part of the retention effort