Databricks Partner Collateral

The Goal

To give Databricks sales reps, Unravel’s biggest partner, one clear reason to bring Unravel into their deals. The team needed a physical piece of collateral, in technically accurate language, within two days.

My Role

Collateral Manager

The Details

1. I focused the page on serverless migrations instead of every Unravel capability. I based that on where the industry was heading in 2026, what Databricks reps were motivated to sell, and where Unravel’s product was strongest.
2. A freelancer’s first draft ran five pages and was too general for reps to use, so I rewrote it myself.
3. I adapted an existing template to move fast and stay on brand.
4. I had a technical expert review the language for accuracy.
5. I managed printing and delivery so the page arrived at the dinner on time.

The Results

• The Serverless topic had only one slide in the presentation, but it drew the reps’ strongest interest. The meeting ran long and the conversation carried into dinner.
• Within months, serverless became the center of Unravel’s web content and SEO strategy.