2023 Year-in-Review Campaign
Multichannel Campaign for redIQ
The Goal
To encourage customers to renew their annual contracts in 2023, when multifamily transactions dropped 61% and every software expense faced scrutiny. The campaign showed customers the value redIQ delivered, even in a slow year.
My Role
Campaign Owner
The Details
- I gathered 2023 platform data, including deals evaluated, rent rolls processed, logins, and new client firms.
- I translated platform data into insights customers cared about. For example, 515,000 processed rent rolls became about 170,000 hours saved.
- I led with the proof point that answered the down-market worry directly. Users still evaluated over 92,000 deals.
- I paired the results with new releases like SmartMap+, so customers saw the product was continuously adding value.
- I adapted the story for blog, email, and social, so the same message reached users and prospects.
The Results
redIQ retained 95% of accounts that year, and this campaign was part of the retention effort