SmartMap+ Launch
Product Launch for redIQ
The Goal
To drive adoption of SmartMap+, which automatically maps operating statements to a firm’s chart of accounts. It was a top client request, but users had to change a manual habit to adopt it.
My Role
Campaign Owner
The Details
- I positioned SmartMap+ around time saved and fewer errors, using its color-coded confidence ratings as proof.
- I used quotes from early users at Berkadia as social proof.
- I ran the campaign across the blog, email, paid ads, and social.
- I promoted training sessions so users could learn the new workflow.
The Results
- Met adoption goals
- Reached thousands of people in the target market