Powering Through Virtual Event
Virtual Event for Row New York
The Goal
To replace Row New York’s biggest revenue source, the annual in-person gala, after in-person events were cancelled in 2020. The virtual gala had to engage donors and raise funds.
My Role
Project Manager
The Details
- I project managed the hour-long video. I aligned a production company, internal stakeholders, and external stakeholders. I planned shoots with youth participants, honorees and executives, and with our CEO and founder.
- I set up and ran the full tech stack, including the donation platform, the video presentation room, email and SMS marketing, the silent auction, data integrations, and audience targeting.
- I planned and executed on the promotion campaign before, during, and after the event.
The Results
- Raised over $600K and hit the fundraising goal
- Engaged 100+ HNW donors
- Won a Silver Telly Award