Pipeline Report Launch
Product Launch for redIQ
The Goal
To launch redIQ’s Pipeline Report feature which tracks multifamily deals through the entire deal cycle. The launch had to drive adoption among existing users, reach asset managers, and reposition redIQ as useful from sourcing through disposition.
My Role
Campaign Owner
The Details
- I positioned the feature around a common pain point: deal data scattered across spreadsheets and emails.
- I planned, wrote, and designed the launch campaign across email, social, and web.
- I highlighted benefits that mattered to asset managers, like company-wide visibility and sharing reports with people outside redIQ.
The Results
- Beat the product adoption KPI
- Expanded adoption to asset managers, a new audience for redIQ