New York Times Sports Monday Cover
Media Relations for Row New York
The Goal
To turn a New York Times reporter’s interest in Row New York into a compelling story that raised the organization’s visibility and drove donations.
My Role
Media Relations
The Details
- I coordinated the media visit, including schedules, access to athletes and coaches, and consent.
- I shaped the narrative by highlighting the athletes’ dedication.
- I set up the photo moment that became the cover image.
- I prepared our digital channels to convert the resulting attention into donations.
The Results
- Published on the cover of the New York Times Sports Monday
- A big spike in engagement and donations followed