Social Media Marketing for Row New York
The Goal
To reach participants, donors, board members, and the wider community. For two years I was the only marketer, and Instagram was the best channel to show the programs in action.
My Role
Social Media Manager
The Details
- I managed Instagram as one of four social channels, creating content through stories, graphics, photography, and video.
- I managed the Instagram Team, a rotating crew of staff and participants who created content.
- I wrote and enforced guidelines that protected participants’ digital privacy.
The Results
- Grew organic reach 115% in 2021
- Sold out events and summer camps year after year
- Activated hundreds of people to donate, try out, and attend events
- Converted hundreds of spectators into donors