Cognizant Co-Marketing

The Goal

To get consultants at Cognizant, one of Unravel’s most important services partners, to bring Unravel into their clients’ data projects. Persuade them that Unravel could expand their service contracts and benefit their clients.

My Role

Partner Marketing Support

The Details

I supported Unravel’s partnerships director on Cognizant co-marketing.

1. I created co-marketing content and enablement materials for Cognizant’s teams.
2. I prepared Unravel’s presence at Cognizant’s conference booth, including materials, talking points, and logistics.
3. I wrote partnership newsletters ahead of the events.

The Results

• Unravel presented at Cognizant’s booth at our two most important conferences of the year
• The first round of outreach produced 13 introductions to top target accounts